Not only can the characters be more generously proportioned, certain features, such as additional serifs to aid with the differentiation of problematic letters, are also no longer necessary in textual surroundings. So Spiekermann carefully reworked FF Info Display to produce FF Info Text, a font perfected for use in this context.
In smaller point sizes, FF Info Display cuts a fine figure when used to set longer texts.
Thanks to his know-how gained through designing other typefaces, Erik Spiekermann became aware that fonts created for use in problematic environments can be used in many different situations. Pictograms with different themes that complement the typeface are also available in four weights. Also included among the glyphs of FF Info Display are several ligatures and arrow symbols. In the corresponding italic variants, the letters appear overall more rounded while the lowercase "a" has a closed form and the "f" has a descender. The rounded corners of FF Info Display counteract this effect and make sure that the character forms remain well defined.FF Info Display is available in five carefully coordinated weights, from Regular to Bold. Moreover, sharp corners on glyphs can also make it difficult to read signs with backlighting or when driving past. Additional serifs on the lowercase "i" and uppercase "I" and a small arch on the terminal of the lowercase "l" ensure that it is possible to readily discriminate between these particularly problematic letters. As text on signs often contains words with which readers are unfamiliar and which are thus deciphered letter for letter rather than perceived as whole words, it is essential to provide for a clear differentiation between glyphs. The font by Ole Schäfer and Erik Spiekermann not only takes the problem of lack of space into account - it is some 15% narrower than comparable typefaces - the characters have also been designed to ensure they remain legible even in adverse conditions for reading. The sober and clear forms of the sans serif FF Info Display have been deliberately molded to make them perfect for use on wayfinding systems. The variants FF Info™ Text and FF Info™ Correspondence were developed later for text setting and office communication. True up at the end of each calendar month.Įrik Spiekermann, working in collaboration with Ole Schäfer, originally designed FF Info® Display for use in the context of wayfinding systems. For campaigns where number impressions is unknown until the end of the campaign, you can If you know the number of impressions the campaign requires, that amount can be ordered before theĬampaign begins. Prices reflect this, making it much less expensive to use a Digital Ad license. Have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and onĭigital advertisements also have different usage patterns compared to websites.
#FF INFO DISPLAY TYPEFACE HISTORY LICENSE#
HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? May be shared with third parties who are working on your behalf to produce the ad creatives, however you
We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.
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